Welcome to Joyalukkas Jewellery, Alappuzha – where elegance meets craftsmanship! Since our journey began in 1987, the Joyalukkas Group has grown into a global name, trusted by millions across India, the USA, UK, UAE, KSA, Qatar, Bahrain, Kuwait, Oman, Singapore, and Malaysia. At our Alappuzha showroom, you’ll find a stunning collection of Gold, Diamond, Uncut Diamond, Platinum, Silver Jewellery, and Precious Gemstones — designed to suit every taste, occasion, and budget. From timeless necklaces and rings to elegant earrings, pendants, and bracelets for men, women, and children — we have something special for everyone. Step into Joyalukkas Alappuzha today and experience jewellery shopping that’s as exceptional as the sparkle you take home.
About Business
A Legacy of Trust and Brilliance
Guided by the visionary leadership of Mr. Joy Alukkas, Joyalukkas has grown from a humble beginning into a global jewellery powerhouse — with over 175 showrooms spread across 11 countries. What started as a single dream has today become a name trusted by more than 11 million customers worldwide, representing over 100 nationalities who proudly call Joyalukkas their “favourite jeweller.”
Behind this remarkable journey stand 10,000+ dedicated professionals, each committed to upholding the brand’s promise of quality, creativity, and customer delight.
Our Story – From Kerala to the World
The Joyalukkas journey began in 1987, but its roots trace back to 1956, when Alukka Joseph Varghese laid the foundation for a small jewellery business in Thrissur, Kerala. His vision, integrity, and craftsmanship set the stage for what would eventually become a global success story.
1956–1986 – The Beginning:
The Alukka family started their journey in Thrissur, setting new benchmarks in jewellery design and trust.
1987–2000 – The Gulf Chapter:
With the establishment of Joyalukkas in the UAE, the brand ventured beyond India, marking its presence across the Gulf.
2001–2004 – Era of Expansion:
Joy Alukkas redefined the business, expanding rapidly across India and strengthening the brand’s roots in the Middle East.
2005–2022 – A Global Dream:
Joyalukkas emerged as a truly international brand, spreading its wings to the USA, UK, Singapore, Malaysia, Qatar, Oman, Kuwait, KSA, and Bahrain, fulfilling its vision of “Ornamenting the World.”
Achievements That Shine Bright
India’s First: The first jewellery retailer to receive both ISO 9001:2008 and ISO 14001:2004 certifications.
Dubai Quality Award: Honoured by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister.
Superbrand Recognition: The only jeweller to earn UAE Superbrand status for eight consecutive years.
Retail Excellence: Winner of the prestigious Retailer of the Year (2005) award in the Middle East.
Our Vision
To Ornament the World.
Our Mission
To enrich lives everywhere by offering extraordinary lifestyle experiences — backed by quality, innovation, and unmatched value. We aim to create meaningful relationships and a trusted value chain that connects our associates and customers worldwide.
Message from Our Leaders
Joy Alukkas
Chairman & Managing Director
“Joyalukkas has grown into a household name across 11 countries, inspired by the values passed down by my father. Our customers are at the heart of everything we do, and we strive to make every shopping experience joyful, convenient, and memorable.
We’ve enhanced our online store to bring the same trust and beauty to your fingertips — ensuring the finest designs, sourced from around the world, with uncompromising quality.”
John Paul Alukkas
Non-Executive Director, Joyalukkas India & Managing Director, International Operations
An alumnus of Harvard Business School and the International Gemological Institute, John Paul Alukkas combines strategic foresight with a deep understanding of global markets. With over 16 years of leadership experience in marketing, branding, and expansion, he has been instrumental in taking the Joyalukkas brand to new international heights, especially across the Middle East, USA, UK, Singapore, and Malaysia.
Our Board of Directors
Our Board is composed of visionary professionals whose diverse expertise drives Joyalukkas’ continued success. Their strategic insights, ethical leadership, and commitment to excellence ensure the brand’s steady growth and innovation.
Our Ambassadors
Shreya Ghoshal
One of India’s most beloved voices, Shreya Ghoshal embodies the grace, charm, and timeless beauty that define Joyalukkas. We are proud to have her as our brand ambassador, helping us connect emotionally with millions through her voice and presence.
Joyalukkas Jewellery – A shining symbol of trust, tradition, and timeless elegance.
From Kerala to the world, our story continues — one dazzling creation at a time.
Services / Products
Shrine Gold
₹3.00
Crafted with elegance and precision, this 22KT yellow gold necklace set from the Amoli Collection is a perfect blend of tradition and modern charm. Weighing approximately 23.632 grams, this masterpiece showcases a matte finish that enhances its timeless appeal. The design features beautiful colour stones — one weighing 0.463g and the other 0.065g, adding a subtle sparkle to the overall look. Complete with drop earrings and a princess-style necklace, this set is perfect for weddings, engagements, or as a thoughtful birthday gift. This exquisite jewellery piece comes with a BIS gold certification, ensuring purity and authenticity. It also includes a matching chain with a secure hook-and-eye clasp for a comfortable fit. Enjoy peace of mind with our 14-day return policy — because your satisfaction is as precious as the gold we craft.
Contact Information
- Owner / Founder: Joyalukkas Jewellery
- Contact Person: Joyalukkas Jewellery
- Phone: 0477 225 5111
- WhatsApp: +91 9442208916
- Email: b2bindia@joyalukkas.com
- Website: https://www.joyalukkas.in/
- Address: North of Iron Bridge, NH 66, Alappuzha, Kerala 688001
Location Map
Reviews
No reviews yet.
